AI got easy to buy. Using it well didn't.
Most organisations now pay for AI tools, and most staff have tried them. Far fewer have been shown how to use them on real work, what data must stay out, or how to check what comes back. That gap is where time is wasted and mistakes get made.
The same is true for software companies. Building a credible AI product got easier; being found, understood and trusted by buyers did not. We started in 2009 helping B2B software teams grow. Today we teach, and we grow, with the same idea: people decide well when they understand.