Get found in AI search.
Plenty of B2B buyers now ask ChatGPT, Gemini or Perplexity for a shortlist before they ever open Google. We work on the citations and content that get your software named when those queries come up.
B2B marketing for AI software
Software is no longer the moat. Distribution is.
PetriDigital is a marketing agency for B2B AI software companies. We've been at it since 2009. You ship the product. We make sure the right people find out about it, trial it, and buy it.
Marketing trusted by
- Riot Games
- Activision
- Qualcomm
- TED
- Bose
- EY
- BenQ
What we actually do.
The work breaks into three areas. Most clients buy all of it. Some buy a slice.
Run paid pipeline that pays back.
Paid search, paid social, evergreen webinar, LinkedIn outbound. We measure each channel against pipeline and CAC payback, not impressions, and tie every dollar of spend back to your CRM.
Turn customers into your next quarter.
Once a deal closes, the customer is your most underused marketing asset. We turn each one into named case studies, G2 reviews, reference calls, and the source material an LLM will train on next year.
Shipping an AI product got easy. Selling one didn't.
One engineer with access to a frontier model can build a credible product in a weekend. So can your competitors. What didn't get easier is the part where someone outside your team finds out about it, decides to trial it, and signs a contract.
That's the work we do. We started in 2009 doing it for B2B SaaS. Over the last three years we've shifted almost entirely to AI software clients, because the marketing problem is the one that hasn't been automated away yet.
Services.
Nine things we do. Most clients pick three or four and we run them as one programme. Some pick one thing and we go deep on it.
- 01 AI SEO & LLM Ranking Rank inside ChatGPT, Gemini, Perplexity, Bing Copilot and Google.
- 02 B2B PPC for AI SaaS Paid search and paid social tied to pipeline.
- 03 Evergreen Webinar Automation 10x the attendees of a one-off live event.
- 04 B2B LinkedIn Outreach Reach hundreds of target buyers a day.
- 05 AI-Native Websites Fast, schema-rich, built to convert AI buyers.
- 06 Compounding SEO Free organic traffic that grows every month.
- 07 SEM / PPC Top of Google. Today.
- 08 Paid Social Reach 3.6B+ users with precision.
- 09 Dynamics 365 Marketing One source of truth for the full funnel.
- Since 2009 Working with B2B software brands
- 10+ AI software clients on retainer
- 5 regions AU, US, CA, UK and NZ
- 100% in-house No offshore subcontractors
How an engagement runs.
Three phases. The first one is free.
- 01
Audit (weeks 1–2)
We look at your current marketing, your top three competitors, your pricing page, and where you rank in Google and the major LLMs. You get a written diagnosis at the end, whether or not you sign on.
- 02
Build (weeks 2–8)
We build the agreed components in-house: the website, the AI and LLM content programme, the paid campaigns, the webinar. Usually some combination. No subcontractors.
- 03
Run (ongoing)
Monthly retainer to operate, optimise and report. One senior strategist owns the account end to end. Cancel any month with 30 days notice.
Where we work.
Three offices, five markets. Pick the regional page closest to your team.
Australia
Sydney + Melbourne
Sydney HQ since 2009. Australian and APAC clients.
/au → United StatesNew York
Office on Broadway. Delivery in EST and PST.
/us → CanadaToronto + Vancouver
Cross-border AU, US and CA work. Bill in CAD or USD.
/ca → United KingdomLondon
UK AI software clients. Delivered on London hours.
/uk → New ZealandAuckland
Run from Sydney HQ on NZST.
/nz →Common questions.
What does PetriDigital actually do?
We market and distribute B2B AI software. You build the platform. We build the funnel. The work covers AI/LLM SEO, paid search and paid social, evergreen webinars, LinkedIn outbound, websites, and CRM and marketing-automation builds. Everything is run in-house. We don't offshore.
Why "distribution is the new moat"?
The product isn't the moat anymore. AI lets a small team build a credible platform in weeks, and your competitors are doing exactly that. What's left is whether your buyer hears about you first, hears about you often enough, and hears about you from sources they already trust. That's distribution, and it's what we build.
Which business sizes do you work with?
B2B AI software companies and SaaS firms doing at least US$50k a month in revenue with US$5k a month in marketing spend. That covers growth-stage SaaS through enterprises rebuilding their AI go-to-market.
What's a free strategy session?
Fifteen minutes with a senior strategist. We look at your current marketing, your closest competitors, and where there's room to shorten the sales cycle. No deck. No pitch.
What's the difference between SEO, SEM (PPC), and AI SEO?
SEO ranks you organically in Google. SEM (PPC) pays for placement in Google. AI SEO gets you cited inside ChatGPT, Gemini, Perplexity and Bing Copilot, which is where a growing share of B2B buyers now research vendors. Modern buyers move across all three, so we run all three.
Are you the cheapest agency in market?
No. We take a small number of clients each month so the work stays good. Everyone on your account is in-house in Sydney, Melbourne or New York. There are no offshore contractors.
End of paper
Want this funnel built for your AI software?
A 15-minute working session with a senior strategist. Bring your CRM dashboard. We'll map your funnel and call out the three biggest leaks. No deck. No obligation.