PetriDigital

AI education and growth agency: AI your team can use. Growth you can measure.

PetriDigital is an AI education and growth agency. We run hands-on AI workshops that teach teams and government agencies to use AI safely on real work, and we help B2B software companies grow through search, websites and automation. In-house since 2009.

Offices in Sydney, Melbourne and New York. Clients across AU, US, CA, UK and NZ.

Past clients include

  • Riot Games
  • Locate Technologies
  • Activision
  • NSW Department of Education Department of Education
  • Qualcomm
  • Locate2u
  • TED
  • Zoom2u
  • Bose
  • EY
  • BenQ

Two ways we help.

Most organisations come to us for one of these. Some need both: a team that knows how to use AI, and a business that keeps growing.

01 · AI education

Teach your people to use AI well.

Hands-on workshops on the tools your organisation already has, with clear rules on data, a shared way of checking output and training records for every attendee. For small businesses, professional firms, government agencies and schools.

All AI workshops Book a call →

AI got easy to buy. Using it well didn't.

Most organisations now pay for AI tools, and most staff have tried them. Far fewer have been shown how to use them on real work, what data must stay out, or how to check what comes back. That gap is where time is wasted and mistakes get made.

The same is true for software companies. Building a credible AI product got easier; being found, understood and trusted by buyers did not. We started in 2009 helping B2B software teams grow. Today we teach, and we grow, with the same idea: people decide well when they understand.

  • Since 2009 Working with B2B software teams
  • 3 offices Sydney, Melbourne and New York
  • 5 regions AU, US, CA, UK and NZ
  • 100% in-house No offshore subcontractors

How a growth engagement runs.

Three phases. The first one is free.

  1. 01

    Audit (weeks 1 to 2)

    We look at your current growth channels, your top three competitors, your pricing page, and where you rank in Google and the major LLMs. You get a written diagnosis at the end, whether or not you sign on.

  2. 02

    Build (weeks 2 to 8)

    We build the agreed components in-house: the website, the AI and LLM content programme, search campaigns, the webinar. Usually some combination. No subcontractors.

  3. 03

    Run (ongoing)

    Monthly retainer to operate, optimise and report. One senior strategist owns the account end to end. Cancel any month with 30 days notice.

Common questions.

What does PetriDigital actually do?

PetriDigital is an AI education and growth agency. We run hands-on AI workshops that teach teams, leaders and government agencies to use AI safely on real work. We also help B2B software companies grow through AI and organic search, paid search, websites, and automation and CRM builds. Everything is run in-house from Sydney, Melbourne and New York.

What AI training do you offer?

Workshops from 90 minutes to a full day: Safe Use Essentials for all staff, AI at Work for hands-on teams, an AI Agents Workshop, Microsoft Copilot training, a Leadership Briefing for executives and boards, and a two-week AI Governance Sprint. Every workshop uses your own tools and real tasks, and includes training records.

Why "education and growth" rather than marketing?

Because buyers now learn before they buy. They research in Google and in AI assistants, watch webinars and compare vendors long before they talk to sales. The companies that grow are the ones that teach their market well. That is the work we do, for our clients and for their teams.

Which organisations do you work with?

Our growth work is mostly with B2B software and AI companies, from growth stage to enterprise. We work best with teams that already have a product people pay for and want a steadier, more measurable way to reach the right buyers.

What's a free strategy session?

Thirty minutes with a senior strategist, with plenty of value in between. We look at how you currently grow, your closest competitors and where your funnel leaks, then agree the two or three fixes to make first. No deck. No pitch.

What's the difference between SEO, SEM (PPC), and AI SEO?

SEO ranks you organically in Google. SEM (PPC) pays for placement in Google. AI SEO gets you cited inside ChatGPT, Gemini, Perplexity and Bing Copilot, which is where a growing share of B2B buyers now research vendors. Buyers move across all three, so we plan for all three.

All FAQs


Next step

Talk it through with a senior strategist.

A 30-minute call about your AI software and where we could help it grow. If we're not the right fit, we'll say so.