Common questions.
Straight answers, no fluff. Still missing something? Email hello@petridigital.com and a senior strategist replies within one working day.
The full archive.
What does PetriDigital actually do?
We market and distribute B2B AI software. You build the platform. We build the funnel. The work covers AI/LLM SEO, paid search and paid social, evergreen webinars, LinkedIn outbound, websites, and CRM and marketing-automation builds. Everything is run in-house. We don't offshore.
Why "distribution is the new moat"?
The product isn't the moat anymore. AI lets a small team build a credible platform in weeks, and your competitors are doing exactly that. What's left is whether your buyer hears about you first, hears about you often enough, and hears about you from sources they already trust. That's distribution, and it's what we build.
Which business sizes do you work with?
B2B AI software companies and SaaS firms doing at least US$50k a month in revenue with US$5k a month in marketing spend. That covers growth-stage SaaS through enterprises rebuilding their AI go-to-market.
What's a free strategy session?
Fifteen minutes with a senior strategist. We look at your current marketing, your closest competitors, and where there's room to shorten the sales cycle. No deck. No pitch.
What's the difference between SEO, SEM (PPC), and AI SEO?
SEO ranks you organically in Google. SEM (PPC) pays for placement in Google. AI SEO gets you cited inside ChatGPT, Gemini, Perplexity and Bing Copilot, which is where a growing share of B2B buyers now research vendors. Modern buyers move across all three, so we run all three.
Are you the cheapest agency in market?
No. We take a small number of clients each month so the work stays good. Everyone on your account is in-house in Sydney, Melbourne or New York. There are no offshore contractors.
How fast can we start?
Roughly three days from signed contract to the first campaign components going live, depending on access and scope.
Do you outsource overseas?
No. Every strategist, designer and engineer on your account is in-house in Australia or the US.
How do I get started?
Book a free 15-minute strategy session. We diagnose, we propose, and we only sign if there's a real fit.
Want this funnel built for your AI software?
A 15-minute working session with a senior strategist. Bring your CRM dashboard. We'll map your seven stages and call out the three biggest leaks. No deck. No obligation.