Search Engine Optimisation, otherwise known as SEO is the implementation of Digital Marketing strategies to rank in Google. It increases the quality of the leads coming to your website by improving your rank in Google for relevant search terms in your industry.
If your business isn’t on the first page of Google, its painful for new visitors to find you, almost impossible. On the first page alone, the first five organic results account for 70% of all clicks.
And yes, because it’s organic, it’s 100% FREE traffic.