PPC otherwise known as pay-per-click, a digital marketing channel for immediate results in which companies pay a fee each time someone clicks their ads in Google, Facebook, etc.
PPC is the known as the quickest way to get leads and sales. On a fundamental level, it allows you to buy visits to your site, rather than “earning” those visits organically through SEO.
Search Engine Marketing is one of the most popular digital marketing strategies and is the reason Facebook, and Google are the largest companies in the world.
We always recommend using a combination of SEO & PPC when you work with PetriDigital.